Puma Shoes
In the 1940s Rudolf went on to create Puma Shoes. Even though Puma was a new company, Rudolf knew a lot about athletic sneakers. Before Rudolf and Adolph Dassler (brothers) went their own ways, they owned Gebruder-Dassler Schuhfabrik a footwear company.
The first Puma sneakers to release was the Atom a soccer shoe. Not long after, athletes started wearing Puma's in key events. In 1952 runner Josef Barthel wore Puma while he won a Olympic Gold Medal in the 1500 m. In 1956, the formstripe was introduced and since then, has been a Puma trademark.
Over the years, Puma has taken their models to the next level. In 1991 Puma designed what is called a disc system. The Puma did not have any laces, but a adjustable fit. In 1996 Puma released the “Cell” which it is said to be the first foam free midsole. From then on, Puma has incorporated them into new models.
